IKEWEBSTUDIO
Web design & build studio
Blog · ← Home

Count your pages two ways: sitemap and site:

Your site has two page counts. One comes from your sitemap, the other from a search. Compare them and you learn whether Google has taken in the pages you published.

Count one: your sitemap

A sitemap is the list of pages you want found. It usually lives at yourdomain.com/sitemap.xml.

  1. Open that address in your browser.
  2. Some sites put several sitemaps inside the main file. If you see a list of addresses ending in .xml, open each one too.
  3. Count the page addresses. A rough count is fine.

Write the number down. A sitemap can also list a page you removed months ago, or miss one you added since. It is a list someone wrote, not a fact.

  1. Open Google.
  2. Type site:yourdomain.com, using your own domain, and search.
  3. Above the results, Google shows how many pages it matched. Note it roughly.

That number is the pages Google has stored, called “indexed”.

Compare

  • Close together: Google has most of your pages.
  • Sitemap 30, search 4: Google has a few. The rest may be left out.
  • Sitemap 30, search 0: Google has none.

Run both counts on the same day. A sitemap you edited last week and a search from today are not comparable.

Read the number honestly

The site search number is a rough estimate, not an exact count. Google says so. Treat it as a smoke alarm, not a tally.

Search Console gives the real number: which pages Google stored, which it skipped, and a reason next to each. It is free, and setup takes about 15 minutes. Two guides cover the details: how to check if your website is indexed and Google Search Console setup for a new website.

What a gap usually means

A gap on a brand-new site can be normal for the first few days. Google has to find the pages, read them, and decide.

A gap that lasts is not normal. Usually it is one of a few things:

  • Google was never given the sitemap.
  • Something still tells search engines to stay away, left over from a test version of the site.
  • The pages are not linked from anywhere, so nothing leads Google to them.
  • The page text is built after the page loads, so a robot gets an empty page.
  • Google read a page and passed on it. It knows the page and has not judged it worth storing yet.

A common shape: the homepage is indexed and nothing else. That usually means the other pages are not linked, or they say too little for Google to take an interest.

The gap matters beyond Google. AI tools that lean on search results can only name pages the search engine can see. A page left out of the index is a page left out of those answers.

Before you add more pages, make sure Google has the ones you already published. Search Console lists each skipped page with the reason.

Run the same search in Bing as well. Bing feeds ChatGPT search and Microsoft Copilot, so the same gap shows up there.

Start with the 10-minute check to see whether your site is visible to AI at all.

Tell us what you’re building.

A few sentences is enough. We reply with a fixed price or a clear next step, usually within a couple of business days.

Get a fixed price →